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  • The “Lead Generation Technology and Website Strategies Class” at The Greater Tampa Association of REALTORS will take place on Tuesday, January 28th from 9:30am to noon and is completely free to anyone who would like to attend. In this course, True will be discussing how to generate more leads by utilizing specific website strategies.


  • William True Named 2014 Five Star Real Estate Agent

    Written by Bill True on 2013-12-30 20:21:40

    In order to be named, specifically, a “Five Star Real Estate Agent”, William True had to please his clients.


  • The Hitchhiker’s Guide to Snowbird Season

    Written by Bill True on 2013-12-26 14:19:57

    Here are a few tips on how to survive Sarasota’s Snowbird Season.


  • Sarasota Named Most Exciting Small City

    Written by Bill True on 2013-12-20 10:52:41

    Business Insider recently posted an article titled “The 10 Most Exciting Small Cities in America” and, you guessed it, Sarasota was on that list!


  • Publications Which Feature William True

    Written by Bill True on 2013-12-19 11:00:55

    William True has had the honor of being in the paper and various magazines many times. Here is a list of the publications which feature William True:


  • Community Spotlight: Tropical Shores

    Written by Bill True on 2013-12-10 09:45:35

    With homes from the mid $100s instead of the millions, the waterfront community of Tropical Shores is the most affordable community of its kind in Sarasota. Even though it is a more affordable community, it still comes with member benefits like a community marina, boat slips, ramps and a bayfront clubhouse.


  • Lead Generation and Website Strategies SAR Class

    Written by Bill True on 2013-12-04 10:20:40

    William True is a licensed real estate instructor and is the broker/owner of True Real Estate. He was inducted into the REBAC Hall of Fame this year (2013) and boasts decades of invaluable real estate experience. Attend the class to learn more about how to generate leads for your real estate business and how to use your website strategically in order to assist you in gathering the most leads possible.


  • San Fran, Expo and Hall of Fame…Oh My!

    Written by Bill True on 2013-11-18 16:00:53

    My week was eventful, to say the least. One of the reasons why I decided to attend the conference this year – on the opposite side of the country – is because I was inducted into the REBAC Hall of Fame. This was not only a very high honor, but the event was a lot of fun too. I got to socialize and meet a lot of people including previous and newly inducted REBAC Hall of Famers.

  • Earlier this year, Sarasota was listed as the #2 place to retire in all of the USA my MarketWatch.com. Credit was given to the deep sense of culture and cultural facilities located in Sarasota (i.e. The John and Mable Ringling Museum of Art).

  • Our very own broker, William True, has been featured on Florida Realtor's "Take 5" video series. In this short video, he talks about the importance of utilizing webcams in order to improve your real estate business.

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